The digital revolution on board MSC Cruises: how new technologies make cruising even more convenient!

In 2025 MSC Cruises has introduced a range of new digital services that are already live on board. Guests can now get help, make a request or check the schedule right from their smartphone, in their own language.

Four Gates Group — MSC Cruises representative in Ukraine — tells how it works and why it is convenient for you.

MSC Virtual Concierge – your personal cruise assistant
It's a smart chat in a mobile app that answers your questions in over 50 languages ​​and helps with everything related to travel.



- What can you do through a virtual concierge?
Order cleaning or towels
Example: “Can you clean the cabin after 6:00 PM?”

- Find out when a restaurant or pool is open
Example: “When does Marketplace Restaurant open??”

- Get information about the evening show
Example: “What's at the theater tonight?”

- Check balance on board
Example: “How much Fun Pass do I have left in my account?”

- Find the desired object on the ship
Example: “Where is the spa area?” and you will receive a map.

All this on your phone, without queues at the information desk.



>>>Write to us

Crew Assist – help from the crew, even if you don't speak English

Don't use apps or don't speak English well? No problem! Now the crew can create a request for you and send it in the system.
- How it works:
• The guest tells the steward: “We need towels for cabin 5001.”
• The crew enters the request into Crew Assist.
• The guest receives the towels and a notification of delivery. 
The system automatically translates the request and response. This means that communication is possible in any language.

- Impressive results:
• 80,000+ conversations with guests have been conducted via MSC Virtual Concierge
• 4,000+ requests have been handled by the crew
• 70+ languages ​​supported and guests from 80+ countries
• Average of 3.5 requests per guest

New: Artificial intelligence processes complaints and requests
MSC has also introduced an AI assistant to help crew respond faster to complaints:
•  AI analyzes messages and suggests the best way to respond
•  Determines how urgent the situation is
•  Checks whether the response meets MSC standards



Translation and adaptation – instantly
MSC's new translation system automatically:
•  Translates information into the guest's language
•  Adapts style to the culture (e.g., units of measurement, greetings)
•  Maintains a consistent style across all content
Even if the guest speaks Italian and the steward speaks Spanish, they will easily understand each other.

- Why is this important for tourists from Ukraine?
• No need to know English anymore
• Everything — via smartphone or with the help of the crew
• Your comfort — in the first place

Want a cruise with these amenities?

Four Gates Group is a:
- MSC Cruises representative in Ukraine
-  Consultations on the application, boarding and use of services
-  Assistance in booking cruises of any complexity

>>>Write to us

Book the cruise of the future today - it's convenient, clear and safe with us:



Or get all the detailed information from our managers:

☎️ +38 044 337 82 01
☎️ +38 093 653 05 53
☎️ +38 066 653 05 53
☎️ +38 097 653 05 53

Email: info@mscruise.com.ua